DigiPak

A Digipak is a type of CD box especially made for special editions and re-released albums.  The are essentially folded piece of cardboard in a number of panels with the CD embedded in the middle. Certain Digipaks may include posters, booklets and postcards relevant to the music content of the album or single to accompany the CD. 
The Digipak style became popular in the early 2000s as the idea of having extra illustration and information to promote Band, Artist or Record Label intrigued them. 
The are a number of purpose for using a DigiPak as it promotes the sales of the artist which therefore will enable more profit. Through adverts and images the album becomes more popular and so it is able to attract for potential buyers. It also gives the fans a reason to still buy a physical copy of  a CD instead of downloading them from iTunes. During this generation, the Internet has made it easier to purchase music through websites at ones connivence, however they lack the 'other content' which makes the album more personal and unique. Digipaks on the other had contains various photos, lyrics, autographs and other aspects that still remains to attract buyers into purchasing CD.