Analysing Existing A2 Music Videos

 This is a good example of an A2 music video.The song is about girls ruling and therefore the use of only girls in the performance makes sense. The video shows a lot of passion and commitment as the video displays a lot of effort put into it. The technical aspects of the video is also very effective and impressive, they use quite a few flashing lights which is a convention in pop videos. The use of different camera angles is also effective especially the close up of the performers as they are singing. The costumes match very well with the concept of the song. The use of black outfits is perfect for a song that emphasise women power and all the performers have coordinating outfits. The location used were also good, the isolated fields in a great place for shooting as there is minimum disturbance however they could have experimented a little more. The use of the tunnel is really good as it looks professional and fits all the performers perfectly. There were some repetition in the chorus which could have been improved. The props used works according and are appropriate. The use of the megaphone towards the ending represents dominant. They also managed to use effects using the computer which is a bonus element as it shows that they are able to use cameras as well as advanced programming. The ending shot was quite dodgy though and could have been better.


 

 The Pretty Reckless zombie video originally falls under the Gothic genre.Therefore the A2 music video have met the criteria of the 'Gothic Horror Genre' The locations used match perfectly with the genre of the music, the use of forest and the church creates suspense and establish the mood of the music video.The outlook of the character also suits the genre of the music. The girl has piercings on her face and short hair which represents Gothic. However the acting was not that great as most of it look unprofessional and fake. The narrative behind it was quite simple but obvious, it went with the lyrics of the song. The flashing images in between the video that shows the girl in the dark was also effective as it showed a contrast between light and dark. The idea of the girl waking up in the jungle and being alone in the house is a little unrealistic. The props used were again appropriate for the genre, the use of fake blood was good however in some extent was a little unrealistic. The very last scene in the bath was one of the best parts of the video. I particularly liked the scene in the bath tub when the cross falls into the bath and blood appears. This is very effective and portrays a meaning. The last close up of the girl's hand slowly dropping into the bath is very effective and is a good end to the video.I wouldn't personally like to do a horror genre, however I still believe that was a good music video.




Finally the last music video I am going to be analysing in Lady Gaga telephone. I really enjoyed this music video as it both a smile to my face. I believe that entertaining the audience is a major aspect of all media text. This music video is lively and energetic and quite nice to watch however some of the aspects of the video could be improved. For example the use of locations could have been better, the use of streets is not that appealing, they could have put more effort into choosing the locations. Although the park is a nice place for the music video however it does not really go with the narrative and lyrics of the song. The camera work was pretty good as the camera was very steady however they could have experimented more with different shots and angles. The best part of the video were the roundabout shots where both he girls turn around and sing at the same time. I thought that was a interesting and effective idea. The props that they used were again appropriate, I particularly liked the use of phones in the middle of the park and using public phone boxes too. The repetition and pauses during the chorus was again effective but a little repetitive at times. The acting was not that great, one of the girl showed real enthusiasm and the other was not as much. The make up of the characters were reflective to Lady Gaga as she loves to experiment with her outfits and make up to a extreme level. The use of the hat was also a nice comparison to Gaga. I especially liked the ending of the video where the music stops but the visual continues for a few seconds. This is very effective and gives a real feel to the video.